THE INFLUENCE OF PERCEIVED USEFULNESS, PERCEIVED EASY TO USE, AND PERCEIVED OF RISK AGAINST INTENTION TO INVEST WITH TRUST AS MEDIATOR
Last modified: 2020-12-16
Abstract
Investment is a form of financial management carried out by owners of capital. As Financial Technology (Fintech) develops, investments are also designed to be easier to do by online. This research was developed from the theory of Technology Accuracy Model (TAM) and it aims to examine the factors that influence investor’s trust to make online investments which are influenced by Perceived Usefulness, Perceived Easy To Use and Perceived of risk. The research datas was obtained by survey method by distributing questionnaires to respondents in Semarang. The number of respondents in this study was 100 people. Data analysis was performed using Smart PLS software. The results of this research model indicate that the constructs of Perceived Usefulness and Perceived of risk on trust as a mediating variable are not supported. Perceived easy to use construct was found to have a significant effect on trust. Furthermore, trust affects investors' interest in investing using fintech.